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Hashtags to Handshakes – Getting Business from Twitter

Everyone and their dog is on Twitter (literally, dogs are on Twitter.. But that’s a whole other social issue that I won’t get into right now), and the savvy users even have multiple Twitter handles....

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How to Change Your Luck with Social Media

It’s a St Patty’s Day theme today – and the luck o’ the Irish! If you’ve been monitoring your returns from social media, and those of your competitors, and reaching the conclusion that you haven’t been...

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The Current State of SEO – And What You Can Do About It

Mention the acronym ‘SEO’ to any business owner with a website, and watch them stress out. SEO  (search engine optimisation) is crucial to the success of any website, but to most of us in the real...

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Get Your ‘Digital Shtuff’ Organised

People are always telling me that they have no time to maintain a social media presence, because finding content on a daily basis is far too much. The main reason I see people fail with...

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Handling Backlash on Social Media Channels

In our social world, where every change and update is subject to open publication and conversation through online social platforms, bad news can seem like really, really bad news. Angry protesters...

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Using a Call to Action on Social Media

Ever thought about the real point to your social media channels? If you were to measure your return on investment, how would you do that? Is there a clear ‘sales funnel’ for your fans to go from social...

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Inbound Marketing – What would Don Draper do in the 2013 advertising world?

Advertising has changed. Be the Don Draper of 2013. Social media is different from advertising. You’ve (hopefully) already heard that one. But then how is it used to promote your product? Why would a...

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Get Out of Your Blogging Rut

Stuck in a rut? One of the biggest challenges a blog faces is content curation. If you have elected to write a weekly blog post, you are now committed to having a topic each week to write about. That’s...

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How Un-Sexy Businesses Can Still Achieve Social Media Success

When you think of incredible social media campaigns, you might immediately picture bungee jumping companies, fashion labels, craft beer, and cool gadgets. You don’t necessarily think of accountants,...

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Should You Be On Every Social Media Channel?

If you are a small business, start-up, or charity, social media is a fantastic marketing platform for you. Compared to the costs (and ROI) of advertising, social media is your best bet for achieving...

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Advertising is Dead.

Consumer faith in advertising is at an all-time low – some statistics putting it as low as 12%. Word of mouth recommendations, however, are consistently above 90%. So as a marketeer you have to wonder:...

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Brand You

I read a lot (too many?) of blog posts from various subjects: social media, digital marketing, the future of the web, entrepreneurship, business, economies… etc. One theme that seems to be coming up in...

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Tracking Your Digital ROI (Simply)

Anything we spend on our business, we want to know what the return on investment (ROI) is. Knowing where your sales come from, and what spending (money or time) has been beneficial helps us determine...

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