Hashtags to Handshakes – Getting Business from Twitter
Everyone and their dog is on Twitter (literally, dogs are on Twitter.. But that’s a whole other social issue that I won’t get into right now), and the savvy users even have multiple Twitter handles....
View ArticleHow to Change Your Luck with Social Media
It’s a St Patty’s Day theme today – and the luck o’ the Irish! If you’ve been monitoring your returns from social media, and those of your competitors, and reaching the conclusion that you haven’t been...
View ArticleThe Current State of SEO – And What You Can Do About It
Mention the acronym ‘SEO’ to any business owner with a website, and watch them stress out. SEO (search engine optimisation) is crucial to the success of any website, but to most of us in the real...
View ArticleGet Your ‘Digital Shtuff’ Organised
People are always telling me that they have no time to maintain a social media presence, because finding content on a daily basis is far too much. The main reason I see people fail with...
View ArticleHandling Backlash on Social Media Channels
In our social world, where every change and update is subject to open publication and conversation through online social platforms, bad news can seem like really, really bad news. Angry protesters...
View ArticleUsing a Call to Action on Social Media
Ever thought about the real point to your social media channels? If you were to measure your return on investment, how would you do that? Is there a clear ‘sales funnel’ for your fans to go from social...
View ArticleInbound Marketing – What would Don Draper do in the 2013 advertising world?
Advertising has changed. Be the Don Draper of 2013. Social media is different from advertising. You’ve (hopefully) already heard that one. But then how is it used to promote your product? Why would a...
View ArticleGet Out of Your Blogging Rut
Stuck in a rut? One of the biggest challenges a blog faces is content curation. If you have elected to write a weekly blog post, you are now committed to having a topic each week to write about. That’s...
View ArticleHow Un-Sexy Businesses Can Still Achieve Social Media Success
When you think of incredible social media campaigns, you might immediately picture bungee jumping companies, fashion labels, craft beer, and cool gadgets. You don’t necessarily think of accountants,...
View ArticleShould You Be On Every Social Media Channel?
If you are a small business, start-up, or charity, social media is a fantastic marketing platform for you. Compared to the costs (and ROI) of advertising, social media is your best bet for achieving...
View ArticleAdvertising is Dead.
Consumer faith in advertising is at an all-time low – some statistics putting it as low as 12%. Word of mouth recommendations, however, are consistently above 90%. So as a marketeer you have to wonder:...
View ArticleBrand You
I read a lot (too many?) of blog posts from various subjects: social media, digital marketing, the future of the web, entrepreneurship, business, economies… etc. One theme that seems to be coming up in...
View ArticleTracking Your Digital ROI (Simply)
Anything we spend on our business, we want to know what the return on investment (ROI) is. Knowing where your sales come from, and what spending (money or time) has been beneficial helps us determine...
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